#savetheteapot
Last week it was reported that teapot use in the UK is 40% down.
Since one of our clients are the Tetley Tea Folk, we jumped on the story and started the #savetheteapot campaign on Twitter.
By lunchtime the hashtag was in the Top Ten trending topics.
Next we linked up with Debenhams to give away a teapot and tea cosy on @TetleyTeaFolk.
Now everyone's talking about the campaign including celebrities like novelist Alexander McCall Smith and etiquette expert Liz Brewer.
It's a great example of how Go Crowd uses social media to react to the news and gain mainstream media coverage for our brands.