about us

Go Crowd is a brand new agency. It packs all of the energy you'd expect of something shiny and fresh, but also a wealth of rock solid experience. Formed by the founders of research agency Crowd DNA and communication agency Que Pasa, Go Crowd places insight at the heart of content creation and community engagement.

Few agencies can underpin what they do with years of experience of evaluating campaign effectiveness and genuine insights into what makes people want to consume branded content. This really is key to getting it right because, as social media experts* invariably fail to point out, people really do have other things to be getting on with rather than engaging with brands.

Similarly, few agencies have the credentials to create content that is as authentic, informative and entertaining as it sure as heck needs to be if people are really going to share it with friends, family, colleagues, neighbours etc. It makes for a lethal combination, we believe.

It's not just about responding to briefs, either. We are equally focused on establishing an entrepreneurial culture here at Go Crowd that will see us rolling out exciting content-led initiatives, either self funded or pushed along by external investment. More on all of this soon...

Go Crowd Loves...

• Creating brilliant brand narratives which positively fizzle and pop with stimulating calls to action
• Understanding consumers and their ever changing behaviour across each and every exciting new platform
• Hitting targets. Hard-nosed KPIs; more emotively-led measures - we love 'em all

Go Crowd Hates...

• Content for content's sake and me-too strategies. If a job's worth doing, it's worth doing properly
• Social media experts*. There aren't any; the channel is only just starting so we are all learning our way. Mark Zuckerberg doesn't even profess to be an expert!
• Over-complicating things - less will always be more

Take a look through our case studies to get an idea of the kind of work we undertake for brands and agencies. We hope to hear from you soon…